B-Side Grill Logo Redesign

For this project I redesigned a local restaurant's logo and branding! B-Side Grill is a small restaurant based in New Paltz. It is a very heavily themed restaurant, it's based around old music CDs with a very retro and nostalgic feel to all of their branding. That being said they have a very standard and underdeveloped logo that doesn't reflect the rest of their physical restaurant. And so I took it upon myself to give this logo and some of their other branding a touch up to reflect how they theme their establishment.

Iterations & Progression

You can see here my early progress on the branding and menu example. I knew that I wanted this more retro and three dimensional feel to the logo while at the same time implementing the existing brand identity they had in a more professional way.

Final Logos

Below you can see my final outcome for the logo! I made both a full color logo and a black and white logo for multiple applications.

Branding Applications

From here I took the logo that I made and allied it to their branding! I made a mockup for a mug people could buy and a page of their menu.